Why is Copywriting often confused with Copyright? Copywriting is a word often confused with copyright. Let us clear up the confusion. We all know what is copyright. In your writing assignments in school, you are aware that to copy someone else’s work, such as essays, plays, songs poems, paintings, photographs or any type of material is
customer engagement When your Reputation is Losing Ground and How to Fix it. How a government can lose reputation when links are broken.
In our Busy Digital World your Brand can quickly lose its Reputation. How to Fix it. In today's digital world with everyone's presence online everyday, all day your brand can easily suffer reputational damage, but certain steps can help to overcome any damage and help your business grow sucessfully.
Content marketing How does Content Marketing benefit your Business For every piece of material you read someone writes it, the news, a story book, an article, a play, the movies you watch on Netflix, HBO or whatever movie channel is your favorite, was written by someone. Written content has a purpose. It's purpose is to promote. Just
Getting Started How to Save Money when Starting your Business You have a great plan swirling in your head about opening your own business and you are ready to turn that plan into action. You are tempted to dive into the process of putting your product or service out into the world and waiting for your business to grow. But
How to find an Audience then build your Brand One of the main dogmas preached from Silicon Valley is that you need to validate your idea and then build your brand. There's more to this caveat, but for now we'll keep it simple. As I write this, a well-known story comes to mind. The story
